Lotlinx

Lotlinx, a vehicle inventory management platform, sought to reposition its brand as a technology-driven leader focused on putting car dealers back in control. Interbrand engaged dealers across North America to build a strategy rooted in their real needs, establishing Lotlinx as a trusted partner in precision retailing. The brand centers on empowerment and control, expressed through a confident, candid voice and a visual system that places dealers at the heart of every touchpoint. A modern, fluid wordmark and a custom chevron within the ‘x’ signal forward momentum and adaptability. 
A restrained black-and-white palette with an accent red reinforces clarity, trust, and authenticity across the entire brand system.