Ronald McDonald House

Ronald McDonald House is a global non-profit that supports families with seriously ill or injured children. With over 260 Chapters in 62 countries, it provides programs that remove barriers, strengthen families, and promote healing throughout a child’s medical journey, serving as a leader in family-centered care. Market research showed a need for a simpler, more meaningful identity that clearly expresses the organization’s purpose while honoring over 50 years of awareness. The refreshed visual identity is warm and inviting, retaining the recognizable heart and house elements. A vibrant color palette helps welcome families and communities, while a playful bespoke typeface named for the charity’s founder, Dr. Audrey Evans, reinforces the brand’s caring, human spirit and positions it for future generations.