New York Art Forensics
Brand Identity for New York Art Forensics.
NY Art Forensics, founded by Thiago Piwowarczyk and Dr. Jeffrey Taylor, provides full-range procedures necessary to autheticate and attribute art works and was established to address the rampant problem of forgery in the art market.
The identity uses paint strokes as a main graphic element. Images and Typography viewed through a microscope and a magnifying glass, canvas structures and tinted photography are further assets referencing the companies unique offering. Supported by the colors navy and red, with the grey and bone background were chosen for their historic relevance.
All elements combined create a dynamic visual identity through the history of art intersecting with the formality of science.