Franziska Stetter


Woodblock is a global creative studio in Berlin, Stuttgart, Los Angeles, Copenhagen & Munich and is specialized in animation, vfx, post production and live action amongst many others.

The condensed word mark, available in two lock ups, is powerful and bold and works well for large graphic gestures. A symbol, showing the letters WB, available in numerous permutations, is used as an additional identifier. The color palette is comprised of warm greys and a dark green to represent trust and relatability, while the vibrant green and bright red function as accent colors.

This playful and flexible identity system reflects the studios name, the dynamic work environment and culture and its creative character as well as it’s many offerings. 2022